The Latest in IT Security

Wearables startup Cuff makes technology you may actually want to wear

18
Feb
2014

There’s little doubt that most wearable technology currently focuses more on function than form — but that will have to change if the category has a hope of going truly mainstream. That’s the mindset of a San Francisco-based startup called Cuff, which has just announced a new line of wearables (available to pre-order now) with a goal of making technology you’ll actually want to wear and show off. Cuff’s accessories are also different than the current wearables marketplace in another way — rather than focusing on fitness tracking or smartphone notifications, Cuff is positioning its product as a personal security system that lets you quickly reach a pre-designated circle of trusted contacts. Imagine a mom puts [a CuffLinc] on her teenage daughter and also puts it on her aging mother, explains Cuff founder Deepa Sood, a former VP of product at Restoration Hardware.

Comments are closed.

Categories

SATURDAY, DECEMBER 04, 2021
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments