Women of this generation — this Paris Hilton, Kim Kardashian, ‘Im in a sex tape kind of generation — theyre not going to behave like their moms. Thats the bet Noel Biderman made 12 years ago when he founded the notorious adultery dating service Ashley Madison, and thats the bet he made again last year when launching the site in Japan. Biderman believed that Japan was rich enough in GDP, credit card penetration, and what he calls the infidelity economy for Ashley Madison to take off. But the controversial site has run into some problems in the country, where Biderman says that local divisions of Google, Yahoo, and Microsoft are refusing to carry Ashley Madison advertising in search results.
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