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What can we learn from the iPhone 5c and Windows 8 flops?

01
Feb
2014

Whenever an exciting new trend in the tech world arises, analysts are quick to declare that every other company must quickly follow this trend or else be left in the dust. We’re seeing this right now with analysts declaring that Apple “needs” to release a phablet and we’ve seen it in the past with analysts declaring that Microsoft “needs” to build a more touch-centric version of Windows to compete with the iPad. I admit that I’ve certainly fallen for this line of thinking many times myself since it’s easy to get caught up in looking at sales trends without taking a step back to look at the bigger picture. What this sort of thinking misses, however, is that companies simply

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