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What King’s ‘Candy’ trademark really means

22
Jan
2014

When it was recently revealed that social game developer King.com filed to register the trademark for the word ‘candy, the response from fellow developers and game players was less than kind. The company, best known for making the highly successful puzzle game Candy Crush Saga and other titles in its Saga series, was accused of throwing its weight around and intimidating small developers.

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