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What Windows Phone needs the most (spoiler: It’s not apps)

26
Feb
2014

I try to refrain from writing articles telling companies what they “need” to do largely because it’s a fairly silly and pointless exercise for someone who has no inside knowledge of a company’s inner workings to lecture it on the direction it should take. That said, as a mobile consumer who plays around with a lot of different devices, I do think I’m qualified to advise Microsoft that it actually does need to come up with a reason for Windows Phone to exist other than just being another smartphone platform. What do I mean by this? Well if someone asked me to sum up the best reasons to buy iOS, Android or BlackBerry devices, I could come up with concise sales

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