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For the past few years, Samsung has been on top of the smartphone world, outselling Apple’s iPhone and besting everyone else by creating powerful phones with big screens and small prices. The smartphone market can’t stop growing, but Samsung smartphone sales are actually falling — and while undercutting the competition on price is still a viable strategy, others are now doing it better. Having spent years toiling in the shadow of feature-phone leaders like Nokia and Sony Ericsson, Samsung’s mobile division rose to prominence at the turn of the decade by embracing the Android platform aggressively. While Nokia and BlackBerry were ponderously trying to evolve their outdated software, Samsung was focused on just cramming the highest specs inside the cheapest phone.