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White House turns to celebrity moms and hashtags in Healthcare.gov push

14
Mar
2014

Following Barack Obamas stint on Between Two Ferns, the White House is stepping up its efforts to persuade young people to signup for insurance through Healthcare.gov. A new campaign called #YourMomCares puts celebrities moms on camera to talk about the importance of insurance. In a video uploaded to YouTube, the moms of Jonah Hill, Adam Levine, Alicia Keys, and Jennifer Lopez talk about their kids early days before hammering home the Healthcare.gov message. Trust me, us moms put up with a lot, says Jonah Hills mom.

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