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Why Apple Wants to Sell Prepaid Plan iPhones

11
Jun
2014

Apple may have been hoping that news out of WWDC would help slow down some of the rampant iPhone 6 rumors, but it has actually been quite the opposite. In order to prepare for the next round of iPhone sales, Apple is looking to move into prepaid and month-to-month plans. This means you could walk into an Apple store, purchase the phone at full price, and then connect with a prepaid or month-to-month carrier right in the store. Right now, iPhone customers can do this only by unlocking the device, then installing an existing SIM card or activating it at a third-party carrier. 

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