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Why Apple’s decision to cut the MacBook Air price was genius

01
May
2014

Apple is a company known for its great products, its past and current CEO, its great (and sometimes not so great commercials), and the way it influences people all over the world. However, all of that comes at a price, as Apple products are generally more expensive than its competitors, which has led to some calling Apple’s premium price points the “Apple tax.” That tax, however, may be coming to an end. In announcing a minor update to the MacBook Air on Tuesday, Apple made a very curious decision, something it doesn’t often do. It cut the price of one of its existing products — the entry-level, 11-inch MacBook Air now starts at $899, down from $999. The 13-inch version starts at $999, and the

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