Beats headphones aren’t exactly beloved in the audiophile community and yet Dr. Dre’s company still gets away with charging an obscene $300 per pair for its Beats Studio Headphones. Why? A new MKBHD video that went viral over the weekend does a nice job of breaking things down: Basically, Beats can get away with charging so much more for its headphones thanks to the magic of branding. MKBHD sharply observes that Beats was the first headphones company to really take branding and packaging seriously, which is appropriate enough seeing as how the company that just bought Beats for $3 billion is also well known for its branding and packaging prowess. Having Beats founded by Dr. Dre is also obviously a
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