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Why Did Microsoft Make China’s Cortana Cuter Than Everyone Else’s?

31
Jul
2014

Microsoft announced the features in its Windows Phone 8.1 update today, including, as expected, folders for organizing apps, an Xbox Music app, and new capabilities for text messaging.  Microsofts Siri—for China, while sticking to the same ole halo look for all other countries versions. Its cute, and its made cuter by its nickname: Xiao Na. (Xiao means little in Mandarin Chinese, and is often used for childrens nicknames.) But why the special treatment for China? Take it away, Microsoft: 

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