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Why Do Mobile Apps Keep Splitting?

09
Jul
2014

There are hundreds of thousands of mobile apps out there for iOS and Android users but the reality is most people only ever use a handful regularly. So why are so many major apps literally tearing themselves apart, and forcing people to use two apps where one once sufficed? A great example is LinkedIn, which recently released a new Job Search app to accompany their main LinkedIn app. Back before flat design took over, LinkedIn had a much admired iOS app that looked like a leather desk blotter and functioned fairly well. Over the last few years though they failed

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