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Why is Microsoft still shooting itself in the foot with dumb carrier exclusives?

19
Aug
2014

There are days when I honestly don’t know if Microsoft even cares if Windows Phone succeeds. I bring this up because the new HTC One (M8) for Windows launched today and it’s definitely the most promising high-end Windows Phone we’ve seen released this year… and it’s also a Verizon exclusive. If you’ll recall, the two best Windows Phone handsets released in the U.S. last year — the Lumia 1020 and the Lumia 1520 — were also carrier exclusives. At the time, then-Nokia CEO Stephen Elop said that having flagship phones as carrier exclusives meant that the carriers would help out more with the marketing, which meant that Nokia would sell more phones than it otherwise would have if they’d been available

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