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Why would someone who bought an iPhone 5c last year now pay top dollar for an iPhone 6?

06
Sep
2014

Online survey company Survata has just come out with a new poll of nearly 900 consumers that asked them their interest in upgrading to the iPhone 6. Unsurprisingly, iPhone 5 owners — who likely have two-year contracts expiring this fall — were the most willing to upgrade, as fully 36% of them said they were planning to buy a new iPhone. However, the one thing that intrigued us most about the survey was that 15% of iPhone 5c owners said they were likely to upgrade even though the year before they’d just spent money to buy the cheaper version of the iPhone. Why are they now willing to pay top dollar for the iPhone 6 when they didn’t want to pay top dollar

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