Wikipedia founder Jimmy Wales is taking on a new endeavor, serving as chairman for a new UK-based wireless carrier called The Peoples Operator. The hope is that Wales skills at mobilizing online communities will help the service grow. I get pitched a lot of things, and most of them are either very idealistic but dont have a workable plan, or they have a workable plan but theyre not that interesting or inspirational, Wales told The Verge. The service is a virtual network, so all the coverage involved is leased from larger carriers like Orange and O2, but Wales thinks the bloated marketing budgets of most telecoms will give The Peoples Operator an edge.