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Will Apple really get away with charging $800 for a 5.5-inch iPhone 6?

14
Aug
2014

Mobile handset industry blogger demigod Horace Dediu has just made two fascinating points about the upcoming iPhone 6 phablet, referred to by some as the “iPhone Air.” First, he thinks the 5.5-inch iPhone will cost $800. Second, he does not think this will have any impact on the overall average sales price (ASP) of the iPhone range. The jumbo iPhone will be a fascinating model, because it is indeed likely that its pricing will break the long tradition of high-end iPhones carrying a $650-700 unsubsidized price tag. Every iPhone since 2007 has debuted in this bracket apart from the modestly more affordable iPhone 5c, which had an early ASP close to $550. If the phablet really launches with a starting

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