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Will HTC ever catch up with Samsung and Apple?

27
Mar
2014

HTC is killing it this week. The decision to release the HTC One (M8) on the same day it was announced was a brilliant move — the phone has been universally praised for its sleek design and any Android owner with an urge to upgrade has to be debating the pros and cons of taking the plunge. But the one thing that stands in HTC’s way is its lack of ability to gain the attention of consumers. Roger Cheng at CNET has taken a look at the latest marketing data from Kantar Media, highlighting the improbability of HTC’s success despite the overwhelmingly positive reaction to the HTC One (M8). According to Kantar, Samsung spent $363 million in marketing in the U.S. last year, Apple

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