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Windows Phone looks set to blow past iOS in several key markets

30
Jan
2014

The chances of Windows Phone overtaking iOS in the United States are slim to none. In other countries, however, the story is much different. Jana Research recently conducted a survey among smartphone buyers in several key markets and found that Windows Phone enjoys strong popularity in countries such as India, Brazil, Kenya and South Africa. In fact, Windows Phone’s popularity in these high-growth markets is so strong that Jana thinks that “2014 could be the year that Windows phone establishes itself as the second most popular smartphone OS worldwide” behind Android. According to Jana’s survey, 16% of smartphone buyers in India, 22% of smartphone buyers in Kenya, 24% of smartphone buyers in South Africa and 13% of smartphone buyers in

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