Despite being crowded by major networks such as Fox Sports, NBC Sports and, of course, ESPN, surely this space could still make room for one more. At least thats what the new, young brand 120 Sports is hoping for. As opposed to the rest of them, however, 120 Sports isnt trying to make broadcast TV its bread and butter; instead, it is seeking all-digital avenues to distribute video content, with a website and mobile applications that offer 24/7 sports coverage, live and on-demand.