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World Cup breaks Facebook record for online chatter

01
Jul
2014

Facebook on Monday said that the World Cup has kicked up more action at the leading social network than any other event in history. More than a billion comments, posts, and likes related to World Cup matches have been racked up since the tournament began on June 12, in a level of online conversation never seen before at Facebook, according to the California-based social network. Knock-out matches that took place during the weekend pushed the overall number of interactions at Facebook past a billion. Facebook generally sees a large amount of conversation around sporting events, but the World Cup has proven to be a unique moment, the social network said in a blog post.

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