When 51-year-old Japanese kindergarten teacher Atsuko Sato started seeing strange pictures of her eight-year-old Shiba Inu dog Kabosu popping up on the internet this past August, she was a little freaked out. “I was taken aback,” Sato, an elegant, brown-haired woman given to wide smiles, recalled. It was a Kabosu that I didn’t know.” What Sato didn’t realize was that Kabosu had unwittingly become the face of “doge,” the white-hot internet meme that plasters photos of Shiba Inu with fractured phrases written in rainbow-colored Comic Sans type.
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