Microsoft is dropping the Xbox Ones price in the UK to £399.99, down £30 from what it launched at just a few months ago. The new retail pricing will go into effect this Friday, and so far has only been announced for the UK. Microsoft is also opening preorders today for an Xbox bundle that includes a digital download of Titanfall at the same price. Though the Xbox One is becoming somewhat less expensive, it still has a ways to go before matching the price of the PlayStation 4.