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Xfinity to become title sponsor of NASCAR’s second-tier series

04
Sep
2014

(Reuters) – Internet provider Xfinity will become the title sponsor of NASCAR’s second-tier series, currently the Nationwide Series, in a 10-year deal that runs through 2024, NASCAR and Comcast Corp said Wednesday. Xfinity will become only the third title sponsor in series history following the 26-year run of Anheuser-Busch InBev and Nationwide Insurance’s seven years. “We’re proud to welcome Xfinity to the NASCAR community as title sponsor of the NASCAR Xfinity Series for the next decade,” NASCAR Chairman and Chief Executive Officer Brian France said in a statement.

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