Yahoo said Tuesday it was bolstering its local search capabilities by absorbing the team from the smartphone recommendation app Zofari. Zofari and Yahoo share a common goal to make the world an easier place to explore for as many people as possible, California-based Yahoo said in an email. Were thrilled to welcome the team to Yahoo, where they will join our growing search organization and continue to build amazing discovery experiences. Yahoo is not acquiring the company but is integrating the team from Zofari to improve local search in the face of services from Google, Yelp and others.
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