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Yet another way that the PS4 is wiping the floor with the competition

01
Jul
2014

The PlayStation 4 took an early lead last fall, partially because of Microsoft’s PR stumbles and partially because of a promising lineup of exclusives scheduled to release in the following months, but Sony isn’t giving Microsoft a chance to catch up. The Wall Street Journal shares the latest data from research firm iSpot, which shows that Sony has spent nearly $60 million on TV advertisements for the PS4 since the beginning of 2014. To put that into perspective, Microsoft has spent just $34.7 million, contributing to a total game industry advertising bill of $226.5 million. Through the end of May 2014, both Microsoft and Sony have released 8 commercials for their new consoles. Sony’s “Greatness” ad, highlighting the PS4′s ability to quickly capture and share

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