New consoles are never easy on the wallet, so anything to take some of the sting out of that purchase is always appreciated. Case in point: well-known retailer ShopTo has just dropped the price of a brand-new PlayStation 4 to a penny under £300, which is quite simply the lowest price weve come across yet. Thats basically a £50 saving compared with almost every other retailer (barring one thats selling the console for £325 via Play.com).