What if the price you saw online was just a starting point from which you negotiated a lower number? With digital tools, it is. And by digital tools, I dont mean the kind that you use to design logos or write website codes. Instead, these digital tools are consumer-focused, automated shopping browser add-ons that allow you to become a more skillful shopper, and score lower prices on virtually everything you see online. Anytime a tech term such as digital is thrown into a discussion about spending money, the Big Data argument inevitably comes up: I dont want stores to track
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