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You did the ice bucket challenge — now what?

13
Sep
2014

The ALS Ice Bucket Challenge was one of the few positive trends of a summer scarred by the spread of Ebola, the rise of ISIS and the never-ending disaster that is the NFL. A handful of critics have lampooned the Ice Bucket Challenge for its ubiquity and noting how many participants failed to mention its original philanthropic intentions. That is, of course, silly. The challenge raised money and awareness for ALS unlike any movement before it.

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