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You won’t believe how easy it is for just about anyone to track your smartphone

19
Feb
2014

It’s not just spy agencies that can track smartphone users… in fact, almost anybody can do it as long as they have the right equipment, a new Forbes report reveals. Many third parties already track smartphones and tablets by picking up their user data for various purposes, mostly commercial or ad-related. Advertisers and retail stores can record location data about users in order to either serve certain location-related ads, or to better customize store layouts to maximize in-store impulse purchases. Latanya Sweeney, the new chief technology officer at the Federal Trade Commission, has detailed in a lengthy post the potential advantages and disadvantages of retail stores tracking users by picking up Wi-Fi data. Because each device has unique MAC addresses that

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