Starbucks knows its customers are young, hip, and conjoined at the palm with their smartphones. Later this year, customers at one undisclosed geographic test market will be able to start making pickup orders, and testing is already underway at Starbucks Seattle headquarters. The coffee company is presently analyzing the rate at which its caffeinated products change temperatures, in order to ensure that drinks are in optimal condition when patrons come to collect them. Chief Digital Officer Adam Brotman stresses that this is not an experiment, and that the US cafe chain intends to eventually introduce the technology nationwide.
Comments are closed.
