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Your ISP probably can’t wait to try out AT&T’s Sponsored Data scheme

11
Jan
2014

It’s easy to see why ISPs and carriers would love ATT’s Sponsored Data scheme — after all, it gives them the ability to both slap subscribers with overage fees and extract rents from tech companies who are willing to pay fees so that their own users don’t get slapped with overage fees. Ars Technica reports that if ATT’s Sponsored Data gambit is successful, it could lead to many home broadband providers trying to pull off similar plans by asking Netflix, Hulu and other high-bandwidth content providers to pay up to ensure that their subscribers don’t go over their data caps. “But wouldn’t this violate the FCC’s net neutrality restrictions?” you ask. The answer, Ars says, is “Probably not.” Essentially the

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