If you don’t collect it, no one can steal it.
Sometimes the best way to secure customer data is not to collect it in the first place. While it can be tempting to “collect it all” just in case, most enterprises need far less data on their users to market to them effectively. Reducing the amount of data collected means that in the inevitable event of a breach, the repercussions will be far less severe.
“One of the things we’re hearing from consumer brands is that they’re doing less,” Gerry Murray, director of marketing and sales technology research at IDC, says. “They’re becoming more thoughtful about ‘what do we want to know about you?'”
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