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Cross-device tracking via imperceptible audio beacons threatens user privacy

17
Nov
2015
Cross-device tracking via imperceptible audio beacons threatens user privacy

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As consumers use multiple devices through the day, and tracking cookies become increasingly less effective, the advertising industry is looking for new ways to track users’ online behavior.

As they pursue that goal with single-minded dedication, it falls on government institutions, privacy advocates and the users themselves to find ways to assure that individuals’ privacy doesn’t get trampled.

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