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Thousands of websites exploited for illegal SEO tactics

14
Jun
2016
Thousands of websites exploited for illegal SEO tactics

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Imperva researchers discovered a long-running and still active illegal attack that has been exploiting vulnerabilities in thousands of legitimate websites to increase SEO results for illicit websites.

One of the largest influencers of SEO page rank is how many other sites contain links back to the page, and how highly the referring sites themselves are ranked. There is significant monetary and brand value in having as many respectable and popular sites link to the promoted page as possible.

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