A landmark privacy rights bill took effect Jan. 1, 2020 in California and will have broad implications for U.S. consumers and businesses. The California Consumer Privacy Act (CCPA) mandates strict requirements for companies to notify users about how their user data will be used and monetized along with giving them straightforward tools for opting out.
While the bill officially took effect Jan. 1, it will likely take months before CCPA is enforced. The California attorney general, Xavier Becerra, said the law won’t begin to be enforced until July 1, 2020.
The CCPA had the backing of Microsoft and other industry leaders. But not everyone is so enthusiastic about the law.