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Google unveils another step in its much-needed privacy boost

31
Mar
2022
Google unveils another step in its much-needed privacy boost

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Google has announced that its Privacy Sandbox proposal is one step closer to becoming reality as the company is preparing its next stage of trials which will focus on ads relevance and measurement.

For those unfamiliar, the search giant first unveiled its Federated Learning of Cohorts (FLoC) plan to replace third-party browser cookies before announcing Google Topics as part of its Privacy Sandbox initiative as a replacement following backlash on the move.

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