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Phishing is the art of sending an email with the aim of getting users to open a malicious file or click on a link to then steal credentials. But most phishers aren’t very good, and the success rate is relatively low: In 2021, the average click rate for a phishing campaign was 17.8%.
However, now cybercriminals have AI to write their emails, which might well improve their phishing success rates. Here’s why.
The old clues for telling if something was a phishing mail were:
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