Few companies have had advertising campaigns as iconic as Apples — from the infamous 1984 ad to the more recent PC vs. Mac commercials — but theres a general perception that the outfits latest efforts havent been quite as impactful. Even Phil Schiller, Apples Senior VP of Global Marketing, admitted in a private email (revealed […]
Samsungs Next Big Thing advertising campaign, which frequently cracked fun at people standing in line outside of Apple stores for product launches, drove Apples marketing chief Phil Schiller crazy. Thats according to Samsung, which is in the process of drawing out volumes of internal Apple documents as part of its lawsuit with the company that kicked off […]
Apples senior executives are on a media blitz in celebration of the Macs 30th birthday. Phil Schiller, Craig Federighi, and others spoke with Macworld yesterday, and today its CEO Tim Cooks turn to face the press. Joined by Federighi and software VP Bud Tribble, he recently held an interview with ABC News at Apples Cupertino campus. The interview will air […]
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