Sony has distributed free headphones to every athlete participating in this months World Cup, as part of its exclusive licensing deal with FIFA, but as Reuters reports, that hasnt stopped Beats Electronics from stealing the spotlight with some familiar marketing tactics. Although soccers governing body prohibited players from wearing the popular headsets on the field and […]
Back in the 1980s, before he helped found Beats Electronics, Jimmy Iovine was a record producer working on albums like Bruce Springsteen’s Born to Run and Tom Petty’s Damn the Torpedoes. Fast-forward 40 years and the headphone company created by Iovine and fellow record producer Dr. Dre has conquered the market and been acquired by […]
MOG was purchased by HTC-owned Beats Electronics in 2012 for $14 million, and the streaming music services technology was used to build Beats Music. Of course, MOG is now owned by Apple after the company acquired Beats for $3 billion last week. Visitors to MOGs website are now encouraged to sign up for Beats Music, and current […]
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