Back in the 1980s, before he helped found Beats Electronics, Jimmy Iovine was a record producer working on albums like Bruce Springsteen’s Born to Run and Tom Petty’s Damn the Torpedoes. Fast-forward 40 years and the headphone company created by Iovine and fellow record producer Dr. Dre has conquered the market and been acquired by Apple for a whopping $3 billion. There were plenty of high-end headphones on the market before Beats showed up, but they were mostly aimed at a niche audience of audiophiles. But headphones have been around for so long,” TJ Grewal, Beats head of product, told The Verge.
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