Beats Electronics is now part of Apples family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do, Apple said. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of […]

So far we’ve heard a lot of explanations for why Apple decided to spend $3 billion to acquire Beats and most of them have involved getting into the music streaming game or bringing top Beats executive Jimmy Iovine into the fold. However, there is another reason that Apple bought Beats that we may have overlooked: […]