Spend lots of time online? Then perhaps youve heard of targeted advertising, Big Data analysis and complaints of privacy violations by advertising companies. The ads above your Gmail inbox?
As it turns out, Sky isnt prepared to sit and watch while its business get trashed by Google and chums. To get in on the targeted advertising game, the broadcaster is launching a new platform on its UK set-top boxes, called AdSmart. The system works by sending a library of clips direct to your Sky+HD […]