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Omnicom, Twitter sign $230 million mobile ad deal

28

May

2014

(Reuters) – Omnicom Group Incs media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicoms automated ad buying unit Accuen with Twitters mobile ad exchange MoPub. The two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a first look at […]

Category CA Technologies Tech Written by Yahoo 0 Comments

Twitter to take India election innovations global

25

May

2014

By Aditya Kalra NEW DELHI (Reuters) – U.S. social networking company Twitter is planning to replicate parts of its India election strategy across countries that go to polls this year, after it emerged as a key tool for politicians and media companies during the worlds largest democratic exercise. In India, Twitter Inc worked closely with […]

Category CA Technologies Tech Written by Yahoo 0 Comments

Goldman’s top tech banker jumps ship for Coatue: source

14

May

2014

NEW YORK/SAN FRANCISCO (Reuters) – Goldman Sachs Group Inc technology investment banker Anthony Noto, who helped orchestrate Twitter Inc’s successful IPO in November, is leaving and joining Coatue Management, according to a source familiar with the matter. Goldman said in a memo to employees that Noto is leaving the firm but did not mention his […]

Category CA Technologies Tech Written by Yahoo 0 Comments

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Omnicom, Twitter sign $230 million mobile ad deal

Twitter to take India election innovations global

Goldman’s top tech banker jumps ship for Coatue: source

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