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By the end of the decade, there will be 9 billion mobile connections across the globe. The organization that represents the interests of the worlds mobile operators claims that the smartphone market is poised for huge growth over the next six years — there are currently 2 billion handsets in active use — and that demand is being driven by consumers in emerging countries. According to the GSMAs latest study, Smartphone forecasts and assumptions, 2007-2020, published Thursday, developing economies overtook mature markets such as the US and western Europe in 2011. As the industry evolves, smartphones are becoming lifestyle hubs that are creating opportunities for mobile industry players in vertical markets such as financial services, healthcare, home automation and transport, said Hyunmi Yang, Chief Strategy Officer at the GSMA.