Activision Blizzard will spend $500 million to launch the upcoming Destiny, the next sci-fi epic from the studio behind Halo. According to Activision Blizzard CEO Bobby Kotick, who revealed the sum at the Milken conference in Los Angeles last week, the number includes both development and marketing costs. In 2009 Activision reportedly spent $200 million launching Call of Duty: Modern Warfare 2. Last years blockbuster Grand Theft Auto V, meanwhile, cost a reported £170 million (more than $280 million). While Destinys budget appears staggeringly large by comparison, Activision sees it as an investment in what could be a long running multiplayer franchise.
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