Despite shifting to digital, pushing 3D, and raising ticket prices, the movie industry hasnt seen much growth in the last decade. According to the Motion Picture Association of America (MPAA), last years box office only rose 1% as compared to 2012, and theaters face tough competition from the likes of Netflix. To get moviegoers to fill more seats, AMC Entertainment is spending $600 million over the next five years to outfit 1,800 of its 5,000 auditoriums with La-Z-Boy-style recliners. The Wall Street Journal reports that AMC is renovating theaters in struggling markets as a means of getting people to come back to the movies. AMC isnt yet charging extra for the new amenities, but ticket prices will indeed go up a year after the renovations.
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