In-app purchases have been a controversial topic in the mobile market ever since they debuted on the App Store. Free-to-play game developers, which had formerly depended on advertising revenue to sustain their business model, were suddenly presented with an attractive alternative: sell in-game currency or exclusive items for real money to empower the players. Of course, not everyone sees IAP as beneficial to the market, which is why Italy’s Antitrust Authority is launching an investigation against Apple, Amazon, Google and app publisher Gameloft regarding commercial practices related to IAP. According to the press release, the Authority’s “probe will verify whether the conducts can be regarded as unfair commercial practices: consumers could falsely believe that the game is entirely free and, in
Apple and Google are in hot water over allegedly deceptive in-app purchases
21
May
2014
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