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Apple’s iBeacon location-aware shopping goes live today


Apple is switching on iBeacons across its 254 US stores today, according to a report from the Associated Press. iBeacons, which use low-power Bluetooth transmitters to offer location-aware services to your phone, were quietly introduced along with iOS 7, and although other retailers have toyed with the idea of adding beacons to its stores, Apples rollout today represents the first major deployment of the technology. The Apple Store iBeacons will work in tandem with the Apple Store app. Provided youve got the app on your phone and have given Apple permission to track you, itll attempt to offer an augmented retail experience tailored to your needs.

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