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AT&T is finding few takers for its ‘sponsored data’ program

11
Jul
2014

ATT’s controversial “Sponsored Data” plan, originally unveiled in January, has been billed as both a cause for concern and a potential boon for consumers, but in the months following the announcement, not a single high-profile company has joined the pilot program. Re/code reports that ATT has added several smaller names to the program since then, but what could have been a landmark partnership for the the program, Prime Data on Amazon’s Fire Phone, never came to fruition. In the meantime, Syntonic Wireless, a Seattle startup, has been working on a sponsored data store that will help users find apps that won’t count towards their data plans. The store is currently in pre-beta and will be released on Android phones, tablets and iOS

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