By Marina Lopes NEW YORK (Reuters) – ATT on Friday dismissed Netflixs recent call for free interconnection as an arrogant and unfair attempt to force others to pay for the content provider to gain access to faster broadband speeds and better services. Someone has to pay that cost, Jim Cicconi, ATTs senior executive vice president for external and legislative affairs wrote in a company blog post. Mr. Hastings arrogant proposition is that everyone else should pay but Netflix, he said. The post was a rebuttal to comments published by Netflix Chief Executive Reed Hastings on Thursday calling for greater protections for open Internet rules, also known as net neutrality, which require Internet service providers to give consumers equal access to all lawful content without restrictions or tiered charges.